How to build your website on a shoestring budget for selling products and services online
If you want to design your own website and start selling products or services online with a shoestring budget, you must first ask some basic questions for each step in this process.
What am I selling?
This may seem obvious but what you decide to sell affects the type of website you design. If you plan to buy wholesale products and resell them, you will probably be handling a whole catalog of products from your wholesaler. You will need some kind of dynamic, ecommerce website with a shopping cart and the ability to process credit card payments. If you are making your own products, you will need your own website with an order form and payment buttons or a shopping cart or someway to take payments. Here is a list of questions, by no means exhaustive, to ask yourself about your products:
1) If I am buying wholesale, will I buy the products, store them, then ship them out myself?
2) If I am buying wholesale, will I have the products dropshipped to my customer (the customer places the order with you, you place the order with the wholesaler, and the wholesaler ships the product to your customer with your name on it)?
3) If I am making my own products, how will I store them, price them, and ship them?
4) How many products will I sell?
5) Do my products have variations such as size, color, etc.?
6) Will I sell digital products?
7) How will I take payments?
Again, how you answer these questions will determine the type of website you build. For instance, the answer to #5 may determine what shopping cart you use.
Can I build the website myself or do I need a professional?
If recording on a VCR seems frightening, you probably should find a web designer. You can find a wide range of pricing-just try a Google search. Building a website yourself is really not as difficult as it seems, and there are a lot of choices. Costs can run from a few dollars a month to nothing but your time and labor. You should decide if you want to pay for web hosting or find a free site. There are pros and cons for both:
Paid Web Hosting
You can get some good deals at decent web host companies such as Host Monster, Blue Host, Lunarpages, etc. There are lots of choices but don't get overwhelmed. Always start with a search for "web hosting" and "review". (Be aware that some companies post their own reviews.) You can find lots of reviews and rankings for most of the major hosts. Check four review sites and find the web host that appears on all four, and meets your requirements for price, storage (you need space for all those pictures, videos, and cool stuff you're planning), bandwidth (my definition: the amount of traffic your website can get before your web host demands more money), ecommerce capabilities, etc. Average price is about $5 or $6 dollars per month though you usually have to pay for a whole year up front. Most give you one free domain name as well for a savings of about $9 or $10 dollars.
If you've never had a website before be prepared for a bit of a learning curve. Once you sign up you will be handed a CPanel and turned loose on the world wide web. Don't panic. Explore your CPanel (or control panel) first-it will have things like email accounts, a site builder of some kind, lots of things you've never heard of like Mysql, Cron jobs, MIME, Ruby on Rails, etc. It hopefully will have Fantastico and/or Simple Scripts. These two will help you install the software to build your website. They will also uninstall them so don't be afraid to check out all the programs available. Follow the instructions, don't panic and utilize the help sections and forums. Some of the programs that will be provided include: Joomla, Magento, OSCommerce, Cube Cart. If I can build a website myself, anyone can. These programs do have a learning curve, some more than others, so be patient and don't get frustrated. Most of them have forums where you can find answers to your questions. But don't expect to design a website in a day with these. Also, these are all free so you may get what you pay for.
Free Websites
There are lots and lots of free websites. Again, do a search for "free web hosting" and "review". Check www.free-webhosts.com which has a great chart listing 254 free hosts. Many of these are free because they place banner ads on your site; others limit storage and bandwidth and hope you pay for their premium services; some are easy to use but not very customizable.
A few of the ones I've used are: www.wix.com-no ads and they do have a premium service. Wix is all flash and very fun to play around with-it's just drag and drop. I have found it to be a bit buggy but that may just be my browser. For selling products, they provide flash Paypal buttons. Yola.com (formerly synthasite.com) is another free one-no ads and no limits on storage or bandwidth. You can only use their templates and there's no way to access the CSS, although they say they're working on this. Again, Paypal buttons is the way to sell products and services online with this site. Yola is very easy to understand for even the newbiest Newbie. A third free site is www.webnode.com -no ads, 100MB storage and 1GB bandwidth. They also have premium services. This is also very easy to use, and you can download their templates to customize the CSS and some HTML. You can use Paypal buttons or they have a new ecommerce program. The free one allows only ten products. With all of these you can use your own domain name, you can buy from them or have it redirected to your free website.
The Internet provides a lot of choices for building your own website. You can get online and selling your products or services with a budget as low as $10 and your time and labor. I will be writing more about this as time goes on.
In : Website Design
Tags: website design selling online free web hosts

Diane has worked in a number of different fields such as typesetting, desktop publishing, proofreading, food services, insurance, medical records, drop shipping, office supplies, housekeeping and child care. She has a Bachelor of Arts degree in English and tries to keep up with the latest in computer, internet and multimedia technologies. She believes good web design doesn't have to be expensive.
